The other day I met a guy and we began to discuss what our business is all about.  We explained that we create educational baby dvds and baby flash cards so parents can teach their babies to read during the early formative years.  He immediately grasped what we do.  He got all excited and said that it makes perfect sense that by watching something again and again a baby would understand and learn to read. His children are all grown, but he mentioned that during the first years of life we are filling them up with information and when they begin to speak they just spill over all the things they have been learning.  They are like little machines, processing all the information that surrounds them.